How would you like to have new patients coming into your office like clock work?
That's the freedom advertising with Facebook provides Chiropractors. At S.S. Consulting, we've had tremendous success with Facebook Ads for our Chiropractic friends.
In this blog, we're going to breakdown how you can get your practice in front of your ideal patients, and how to lure them in with an offer they'll be telling all of their family and friends about!
Let's break it down!
Creating a Facebook Business Manager account is simple. In most cases, you can login with the username and password that's tied to your practice's Facebook page.
Basically, it makes your job really easy. Once you're logged in the Business Manager you can create your ads and target those you want to get your offer in front of. Let's move on!
Creating an Ad Set is one of the critical pieces to running a successful Facebook Ads campaign. Are you trying to attract athletes? Runners? Maybe you're targeting individuals who are 40+ years old.
Creating an Ad Set is one of the critical pieces to running a successful Facebook Ads campaign. Are you trying to attract athletes? Runners? Maybe you're targeting individuals who are 40+ years old.
We've found targeting Males and Females between 25-55 works really well.
For best results, split test males and females and see who responds to your message and offer the best. From there, you can scale the campaign and adjust according to the audience.
When given the option for ad placement, you can select Facebook's news feed, side bar, instant articles and you can advertise via Instagram.
Now comes the fun part! Creating the ad is where you mix copy with an image that will get the attention of your idea patient! This can make or break your Facebook Ad, so be sure to think about what would appeal to your ideal patient.
Chiropractors who provide a HUGE value offer to their patients will take the cake, mainly because there are so many different offers and Groupon offers out there, you have to provide value first in today's economy. Best practice is to offer a free massage, $21 Exam and Adjustment, or if you don't want to discount your services, we've found an offer that works time and time again.
Charge for a consultation. Our chiropractic clients will charge $21 for a consultation and Pain Relief Plan. In this case, you separate yourself from those who just want freebies, and these are typically people who become care-plan patients.
The Pain Relief Plan should be a 3, 6, or 12-month plan that includes adjustments, x-rays, massages, etc. By mapping out the plan for the patient, you are letting them know that you can help them, and that a longterm plan will benefit them and relieve the pain they suffer with. Once you've decided on your offer, copy and the ad image, it's time to send your patients to a landing page specifically built for that Facebook Ad.
A landing page is a specific page the patient is sent to once they click on the Facebook Ad. This should NOT be a page that currently exists on your website.
Here's an example of a high-performing landing page:
The page is simple, to the point, and doesn't allow the patient to get distracted which typically results in them leaving the page. With this landing page, they see the big green button, and they have a clear understanding of to claim their $21 Consultation.
After they've clicked the button, they will be prompted to give their name, phone number and email. That information will be sent to the practice so they can be contacted and scheduled for an appointment.
“Shane Simmons learned from the best.”
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